Sean
Plew
is
a
Graphic
Designer
living
and
working
in
the
Hudson
Valley
AMAZON SPONSOREDTV
creative direction, design, motionThe Challenge Building on our collaboration with Amazon Ads, Unicorns & Unicorns was commissioned to create a series of launch films for their new advertising product, SponsoredTV. I developed a fresh visual language for its debut, utilizing a glassmorphic aesthetic, dynamic typography, and 2D animation. This approach transformed the screen into a heroic element and a vibrant space for customers to showcase their advertising.
Early in our exploration we landed on these styleframes as our creative northstar.
Dynamic 2D animation ensured an exciting and energetic launch.
An initial version of our Tunnel intro moment, this version was a bit too Looney Tunes for the client.