Sean Plew is a Graphic Designer living and working in the Hudson Valley Hudson Valley icon

AMAZON SPONSOREDTV

creative direction, design, motion

The Challenge Building on our collaboration with Amazon Ads, Unicorns & Unicorns was commissioned to create a series of launch films for their new advertising product, SponsoredTV. I developed a fresh visual language for its debut, utilizing a glassmorphic aesthetic, dynamic typography, and 2D animation. This approach transformed the screen into a heroic element and a vibrant space for customers to showcase their advertising.

Amazon SponsoredTV visual example 1
Amazon SponsoredTV styleframes

Early in our exploration we landed on these styleframes as our creative northstar.

Amazon SponsoredTV dynamic 2D animation example

Dynamic 2D animation ensured an exciting and energetic launch.

Amazon SponsoredTV tunnel intro animation concept

An initial version of our Tunnel intro moment, this version was a bit too Looney Tunes for the client.

Reach out to Sean (dot) Plew (at) gmail (dot) com or on Instagram or Twitter.